A Newton wind-power company says it has changed its name from UPC Wind to First Wind to better reflect its approach to building, owning and running wind farms in North America.

First Wind officials said the name change, already in effect, would have no impact on the day-to-day operations, organizational structure or the ownership of the company, and the firm plans to remain focused on projects in the Northeast as well as on the West Coast and Hawaii.

The privately held company, founded in 2002, said that its product, wind-generated electricity, is competitive in price with typical sources of such power such as oil and gas and helps increase energy security.